SEITAN SURGE! LoveSeitan witnesses unprecedented surge in demand throughout 2020 and start of 2021

Some very positive news from LoveSeitan HQ today!

We are pleased to announce that we have witnessed an unprecedented surge in demand for seitan throughout 2020, and a continued increase since the start 2021. 

As of today, demand for seitan in 2021 is up by 74% compared to 2020. This growth builds on the growth in demand throughout 2020 (78% up compared to 2019). As more consumers switch away from animal products, we are anticipating another record-breaking year for seitan demand throughout the UK and beyond. 

Looking back with a 2 year retrospective, the average month in 2021 is up 211% compared to the average month in 2019. 

Commenting on the surge in demand, our Co-Founder, Steve Swindon, said:

“The increase in demand has been remarkable, especially since the start of pandemic. We are seeing many new customers admitting they are now choosing seitan as a healthier, greener option for protein instead of animal meat in an effort to protect their immunity, general health and the environment. 

“As health and sustainability become more important for everyone, we expect to see the popularity of seitan continue to surge upwards. Our seitan is packed with protein and B12, and it’s a source of fibre, so it ticks a lot of boxes for customers.”

Building on the recent growth in demand, our overall goal is to make sure seitan is as healthy, tasty, accessible and sustainable as possible. Seitan has proven to be the perfect choice for vegans searching for a meat alternative in recent years, and is continuing to rise up the ranks of the most popular vegan meats in Europe. Vegans, vegetarians, flexitarians and meat-eaters alike are becoming seitan fans thanks to its meaty texture and healthy ingredients.

Hand-crafted for excellent taste and a satisfying texture, LoveSeitan’s products are made with healthy nourishment in mind. 

  • Just 100g provides:
    • Protein: 28g
    • Fat: 1.2g, of which 0.2g is saturates
    • Carbs: 8.8g, of which 0.6g is sugars
    • Salt: 1.5g
    • Fibre: 2.6g (over 3g for Smokey Dokey and Seitan Pepperoni)
    • B12: 1.3 micrograms. 
      • Daily requirement according to the NHS website is 1.5 micrograms

Of course, none of this could be possible without YOU. Each and every one of you, our customers, are essential to LoveSeitan. Thank you all for your continued support. It is our honour and pleasure to keep you all supplied with the best seitan possible. 

To stay up to date with more announcements, new initiatives, blog posts, future partnerships and new products, please follow our journey on our social media channels:





Thanks to Vegan Life Mag and Vegan Trade Journal for covering this story.

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