OPERATION SNACK! LoveSeitan steps in to feed EU-compliant sandwiches to hungry hauliers

Special announcement from LoveSeitan HQ today!

We have teamed up with our good friends at Simply Lunch to distribute high-protein ‘seitan sandwiches’ to British hauliers before they cross into mainland Europe. 

You may have seen recent news of EU border officials confiscating ham sandwiches from British drivers in the past couple of weeks. The new rules relating to Brexit mean animal products are seen as an ‘import’ and are therefore against the rules when entering the EU. As a result, many lorry drivers have had their ham and cheese sandwiches taken away and thrown straight in the bin. 

Well, we aren’t going to stand for this – we can’t have British hauliers going hungry. They are key workers in need of nutritious food. 

After a successful trial in Southampton earlier this week, we have now finalised our plan (called Operation Snack). On Saturday (January 23rd), near the Channel Tunnel*, members of the LoveSeitan team and Simply Lunch will be handing out 500 EU-compliant ‘seitan sandwiches’ to hauliers in an effort to keep them supplied with food that can’t be confiscated at the border by EU authorities. 

Commenting on Operation Snack, Co-Founder of LoveSeitan, Steve Swindon, said: “Hauliers are essential to the British economy. They are key workers in need of good food, especially as their sandwiches are being taken from them as they try to cross into the EU. We couldn’t just standby and watch their food being confiscated. 

“The seitan sandwiches we’ve assembled with Simply Lunch are high in protein, tasty, and EU-compliant as they have no animal products, so they should satisfy both the hauliers and EU officials checking their food. 

“Plant-based food is quite topical at the moment as it’s Veganuary, so we’re inviting other vegan food suppliers to join this initiative and support British hauliers. If you want to help, let us know and join Operation Snack!”

Also commenting on ‘Operation Snack’, Road Haulage Association chief executive Richard Burnet said: “This is a perfect example of Brexit legislation gone mad. What was once a simple ham and cheese sandwich is now classed as a personal import and is now prohibited. It’s ridiculous.

“I’m a vegan myself and I’m really pleased that LoveSeitan has come up with an alternative to meat and dairy that is not only healthy but also ‘legal’. It ticks all the boxes. We would like to see seitan made available to HGV drivers on all crossings to mainland Europe.”

So there we go! It’s all hands on deck this weekend! Time to feed our hauliers as they embark on their journeys across the channel. 

We think seitan is the perfect option to get the job done. Hand-crafted for excellent taste and a satisfying texture, our seitan is made with healthy nourishment for all types of workers in mind. 

  • Just 100g provides:
    • Protein: 28g
    • Fat: 1.2g, of which 0.2g is saturates
    • Carbs: 8.8g, of which 0.6g is sugars
    • Salt: 1.5g
    • Fibre: 2.6g (over 3g for Smokey Dokey and Seitan Pepperoni)
    • B12: 1.3 micrograms.
    • Daily requirement according to the NHS website is 1.5 micrograms

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*Details of when, where and how the ‘seitan sandwiches’ will be distributed:

  • On Saturday (January 23, from 9am-5pm), LoveSeitan and Simply Lunch will hand out 500 sandwiches to lorry drivers near the Eurotunnel in Folkestone, Kent, from two locations:
    • Folkestone Rugby Club car park will be available for vehicles under 7.5 tonnes
    • Heavier vehicles will be serviced from two large lay-bys along the Ashford Road (A20). 
  • Each handover will take an average of just five seconds thanks to ‘leaf grabber’ sticks which will reach up to the driver cabins.
  • The LoveSeitan and Simply Lunch teams are fully committed to ensuring the handouts are ‘Covid safe’. All team members will wear masks and use hand sanitiser regularly, and will remain socially distanced from the hauliers thanks to the ‘leaf grabber’ sticks. See accompanying images for details. 


    UPDATE: 22/01/21 – The Daily Star (newspaper), Sun Online & The Grocer, The Independent, News 24 in France, The Vegan Society, Plant Based News covered our story & even a got a thread on Reddit! All press is good press when it’s promoting vegan food to the masses!
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