Our founders, Nick and Steve, met in 2016 and quickly realised that it was almost impossible to buy seitan online other than pickled in jars. As committed vegans they wanted to do whatever they could to reduce and ultimately eliminate the consumption of animals and animal products by humans and thought that if they could provide a top quality vegan product, some may say “meat replacement”, then they could provide an alternative.
They decided to create a vegan food product that would provide a healthier and cruelty free alternative to existing animal based products and that would blow people’s minds. Nick, a genius in the kitchen, had for some time been experimenting and perfecting the art of producing the most amazing, flavoured & textured, home-made seitan. Steve had been searching for good quality, ready made seitan without much luck and so, the pair saw that they were on to something and, in August 2017, LoveSeitan was born.
Few vegans and vegetarians fully recognised, or were aware of, the huge benefits this ancient, plant-based protein source could offer. Helped by the wonderful Heather Mills and many other friends along the way, word got out and Loveseitan was quickly established as the leading UK brand for top quality seitan.
Nick – Creative
LoveSeitan’s creative talent. Nick has spent the last few years perfecting LoveSeitan’s delicious range of Seitan.
He is an incredibly talented cook and has been known to produce fantastic meals for crowds of hungry campers using nothing more than a camp stove and a frying pan.
He has been a vegan since the age of four, is an animal rights activist, a lifelong Fulham supporter and quite a useful golfer!!
Steve – Operations
LoveSeitan’s operations guru. Steve is responsible for ensuring that LoveSeitan’s plan for world domination is successful! He is a keen runner and initially became vegan to lose weight and help with his recovery from long runs. He lost 10kg and turned his focus to marathons. In April 2016 he ran the Paris, Manchester, Brighton and London marathons – one every weekend – to raise money for Shooting Chase, a local children’s hospice. He successfully finished each marathon faster than the previous one and gained a personal best at the London Marathon beating the time he managed in 1994. He has been vegan since June 2014.
Don’t miss out.
Never miss an update. Subscribe to our newsletter.